Hello! I'm Aaron Hokanson, a graphic designer based in Utah. My journey with mental health and self-love has been a rocky road, filled with struggles against self-doubt and the relentless pursuit of feeling "enough."

As a graphic designer, I held myself to incredibly high standards. I believed I had to be perfect in everything I did, and any flaw felt like a reflection of my worth. This mindset trapped me in a cycle of self-criticism and fear, leaving me terrified of taking risks or sharing my work. I was always afraid of making mistakes, thinking they would show the world my shortcomings.

For years, I sought validation from others, thinking their approval was the key to my happiness and success. It took a lot of soul-searching to realize that the most important validation comes from within. I needed to show myself the compassion I gave to others and accept that I was enough, imperfections and all.

On top of that, I faced social anxiety and depression. These invisible battles made me feel isolated and overwhelmed, turning everyday tasks into big challenges. Life felt like a constant struggle, and I longed for a way to break free.

In early 2023, I took a big step and invested in a personal life coach. This decision was a turning point for me. Through our sessions, I learned the importance of setting healthy boundaries, being kind to myself, and embracing my flaws. I gained valuable tools to deal with life's ups and downs, manage my mental health, and face my fears with courage.

This journey led me to create Selfhoot—a platform to empower others facing similar struggles. Here, I channel my creativity and passion for personal growth into products that inspire and uplift. Each item is a reminder of the power of self-love and the beauty of imperfection.

When I'm not designing, you’ll find me enjoying board games or finding peace in nature. Life is an unpredictable adventure, and I'm learning to embrace every part of it—flaws, uncertainties, and all.

Join me on this journey of self-acceptance and empowerment. Together, let's rewrite our stories and celebrate the beauty of our imperfections—one hoot at a time.